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Power Moves

Health, Marketing & Real Life Sh!t

The podcast for health entrepreneurs who want to grow with strategy—and keep it real while doing it.

Welcome to Power Moves, where we talk about the business of health, the mindset of growth, and the real-life sh!t nobody else is saying out loud.

Every Thursday, I drop bite-sized episodes packed with straight talk, smart strategy, and unfiltered insights to help you build a business that actually works—for your goals, your energy, and your life.

We cover everything from marketing funnels and mindset traps, to team drama, launch flops, and that random spiral you had on a Tuesday night after looking at someone else’s Instagram.

Because this isn’t just about scaling your business.
 It’s about protecting your peace, owning your voice, and doing it all in a way that feels good.

Join Me and Start Making Power Moves.

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Latest Episodes

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Missed Leads Cost You Millions: The AI Solution That Transforms Practices with Bill Hanekamp

26 min 58 sec

In this episode I sit down with my business partner and visionary tech leader, Bill Hanekamp, founder of Microsite and the revolutionary AI platform CRTX. Together, we explore the evolving world of health business marketing and the game-changing ways AI is reshaping how practices manage leads and connect with patients. Bill shares his decades of expertise and explains how CRTX eliminates missed opportunities and boosts efficiency for practice owners. If you’re ready to learn how to scale smarter and market bolder, this episode is for you!

Key Takeaways

The Evolution of Marketing – Understanding how health marketing has shifted from straightforward ads to complex, crowded strategies requiring constant innovation.

The Power of AI Agents – How CRTX provides human-like interactions to capture and convert leads 24/7, regardless of business hours.

Maximizing ROI – Strategies for reducing wasted advertising spend by engaging and booking leads in real time.

HIPAA-Compliant AI – Addressing security concerns with customized, compliant solutions tailored to healthcare practices.

From Automation to Conversation – Exploring the difference between one-size-fits-all funnels and personalized AI interactions that drive results.

Where to Find Our Guest

You can explore CRTX and Bill’s work at Microsite by visiting https://mycrtx.com.

Links & Resources

What is CRTX?: Missed Leads Cost You Millions : CRTX is a cutting edge AI-powered patient-acquisition software. Visit https://agent.mycrtx.com/ to learn more and schedule a demo today!

Download the FREE Power Moves Playbook: Struggling to market your health-focused practice? You’re not alone. Download The Power Moves Playbook—a FREE guide to help you grow your practice with confidence and clarity. Get your copy now! : https://microsite.com/power-moves-playbook-download/ 

Book A Free Strategy & Content Call: Ready to take your marketing to the next level? Book a call with me and my team today at https://microsite.com/ and let’s make content with a strategy that converts.

Subscribe to the Newsletter: Stay ahead of the curve! Subscribe to our newsletter for expert strategies to boost patient engagement, master digital campaigns, and navigate industry shifts with confidence: https://microsite.com/newsletter 

Join the Monthly Webinar Series: Join our monthly How to Grow Your Practice workshop. Reserve your spot today and take your practice to the next level: https://microsite.com/how-to-grow-your-practice-webinar/ 

Call to Action

For more in depth show notes visit https://microsite.com/episode11 for all the links, resources, and your free Power Moves Playbook download. Make sure to like, share, and subscribe so you never miss an episode—see you next week!